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	<title>Imaginative Design</title>
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	<link>http://www.imaginative-design.com</link>
	<description>Your web site and branding company.</description>
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		<title>Adobe versus Apple: who is at fault?</title>
		<link>http://www.imaginative-design.com/?p=301</link>
		<comments>http://www.imaginative-design.com/?p=301#comments</comments>
		<pubDate>Mon, 24 May 2010 19:44:46 +0000</pubDate>
		<dc:creator>Ricardo</dc:creator>
				<category><![CDATA[Flash]]></category>
		<category><![CDATA[Imaginative Design]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[ipad sales]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[Larry Ellison]]></category>
		<category><![CDATA[Nook]]></category>
		<category><![CDATA[touch screen]]></category>
		<category><![CDATA[touchscreen]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.imaginative-design.com/?p=301</guid>
		<description><![CDATA[This debacle started when the iPad was first released back in April: Apple does something radical again by releasing a tablet computer that uses a touch-screen; a new device that has the potential to end up as a big fiasco, or create a new revenue stream for Apple and allow Apple to become the leader [...]]]></description>
			<content:encoded><![CDATA[<p>This debacle started when the iPad was first released back in April: Apple does something radical again by releasing a tablet computer that uses a touch-screen; a new device that has the potential to end up as a big fiasco, or create a new revenue stream for Apple and allow Apple to become the leader in a new industry. What better way to grab market share in a profitable industry than to create an industry that doesn&#8217;t exist yet?  This is a move that requires a lot of balls and knowing yourself very well since the possibility of a downfall is so great.</p>
<p>Well, through marketing magic, mass hypnosis (brainwashing), <strong>or not</strong>, I hereby declare that Apple has succeed in creating a new product and a new industry by setting the tablet computer on the path to becoming another mass-produced computing platform.  Want to argue that the iPad is not a success? Please, do so? I&#8217;m making my statements based on news that <a href="http://www.dailytech.com/Analyst+Predicts+8+Million+iPads+in+2010+Says+Sales+Are+Outpacing+Macs/article18465.htm" target="_blank">the iPad will sell 8 million units in 2010</a> &#8211; keep in ming that that makes for a product being on the market for well less than a year. Moreover, I think it is irrefutable that Apple has moved other companies into action to grab a piece of this market of tablet computers that they are creating. One evidence we have is <a title="http://www.hp.com/hpinfo/newsroom/press/2010/100428xa.html" href="http://" target="_blank">HP&#8217;s move to acquire Palm</a>, which although not official as of now, it seems that the only thing missing is the signing of a contract. I.e., the deal has pretty much been consummated and it&#8217;s only a matter or working out some details.</p>
<p>Apple has again outdone the competition (Amazon&#8217;s Kindle, Barnes &amp; Nobble&#8217;s Nook, etc) by creating a tablet that is far more sophisticated and slick than the rest. For example, the Kindle and Nook lack a color screen, the Kindle does not have a touch-screen, and the Nook has a definite subpar touch-screen. Apple&#8217;s iPad offers a multi-touch screen that works phenomenally well (it is one of iPad&#8217;s best features, which Apple perfected through the development of their iPhone). May I say that I have some admiration for Apple for working on what I consider technologies and products that are cutting-edge, the way of the future, while other companies seem to be doing just more of the same?</p>
<p>Google and HP,among many others, will likely play catchup to see if they cash in on what likely to be a very profitable industry. While tablet computers may not sell in larger numbers than smartphones, don&#8217;t be surprised if tablet computers sell far more than PCs and notebooks combined. The potential is there. I say this also based on the fact I have my own iPad and how much I love it: always on, great for consuming content (email, surfing the web, watching movies, etc), and most importantly, it always works. Yes, I&#8217;ve rebooted my iPad only 0nce since I&#8217;ve had it (my wi-fi connection wasn&#8217;t working, so I rebooted the iPad and that fixed it).</p>
<p>So, back t0 the original topic: Adobe Flash does not play on the iPad. Still. Ever since the iPad came out. And Adobe is pissed about it. What does that say to you? I&#8217;d love to know. I am of the opinion that when a person is angry and the relationship is not based on a contract (verbal or written) that,  usually, if not always, that anger is based on some selfish motive(s). And if I can&#8217;t see that selfish motive it&#8217;s hidden, but it is there.  In the case of Apple and Adobe&#8217;s relationship, I have this conclusion to make:</p>
<p>Apple has no obligation to serve Adobe, and there&#8217;s no contract that they made that says that if Apple makes a product that they are obligated to support Adobe&#8217;s technologies and products. This means that if Apple makes a product that supports Adobe technologies, which in turn help Adobe&#8217;s bottom-line by promoting Adobe products, that Adobe gets to enjoy some nice products and promotion <strong>for free</strong>. This is called grace, meaning that no one owes it to you, and that if you receive it you enjoy it and (ideally) be grateful. But you have no right to demand grace from others. To demand that others give you something that they do not owe you is a selfish thing.</p>
<p>It&#8217;s okay to be angry from time to time. After all, we are all humans and as humans we are susceptible to human emotions. We do feel angry at someone for not giving us something even though they don&#8217;t owe us anything. We may feel angry at Larry Ellison for having the fortune to purchase a Russian fighter jet, wanting for it to be delivered onto his property in the United Sates loaded with missiles (and being angry at the US government for not letting him), <a href="http://www.wired.com/politics/law/news/2001/01/41326" target="_blank">wanting to wake up the surrounding population at any hour of the night</a> (and being angry at the airport officials for not letting him)&#8230; instead of directly or indirectly sharing some of his fortune with us mere mortals. But in the reality of hour our society is structured and our legal system, Larry Ellison does not owe us anything. I&#8217;m walking the fine line of being sarcastic here (due to the arguable flaws of Capitalism), but I make my point: it&#8217;s selfish of us to seek out Larry Ellison to ask him for money or gifts because by law he owes us nothing.</p>
<p>Much the same way, Apple does not owe Adobe anything. Apple is not obligated to support Adobe Flash on any of their devices. Doing so would be an act of generosity: perhaps because Apple is fond of Flash, or perhaps because Apple stands to gain more by supporting Flash than by not supporting it. But Apple is not obligated to support it.</p>
<p>So it&#8217;s okay to feel angry. <strong>The problem lies when we stay angry and refuse to move on</strong>. This is highly conter-productive because it&#8217;s when you actually start expending energy towards fighting instead of building something. And there&#8217;s no cheese down that tunnel (I can tell you that because I&#8217;ve been down that tunnel many times). Which is what Adobe is doing now.</p>
<p>Adobe has actually spend time doing an animation on their site that is directly directed at Apple. I save a screenshot of it (not the animation itself) so that we can still see it here after Adobe removes it on their site:</p>
<p><a href="http://www.imaginative-design.com/wp-content/gallery/blog-posts/adobe_site1.jpg"><img alt="" src="http://www.imaginative-design.com/wp-content/gallery/blog-posts/adobe_site1-thumb.jpg" class="aligncenter" width="350" height="350" /></a><a href="http://www.imaginative-design.com/wp-content/gallery/blog-posts/adobe_site2.jpg"><img alt="" src="http://www.imaginative-design.com/wp-content/gallery/blog-posts/adobe_site2-thumb.jpg" class="aligncenter" width="350" height="350" /></a></p>
<p>Adobe has been riding Apple&#8217;s coattails and Flash has gained popularity through Apple for sure. Apple&#8217;s refusal to support Flash could be taken by Adobe as an opportunity to improve Flash &#8211; Adobe&#8217;s main applications (for sure the legacy ones) have become bloated. There are technical challenges to that need to be solved in order for Flash to work with a touch screen and why should Apple be responsible for overcoming those hurdles? Should Apple put their developers in charge of writing code for Flash to work with the iPad while Adobe sits back and enjoys the free promotion of their product? Or would it be smarter for Apple to apply their engineers towards building better Apple products while supporting technologies are more beneficial to them, the consumer and simply work better?</p>
<p>The last web site we built has an animation built in JQuery that works surprisingly well. I was surprised to learned about the capabilities of jQuery. I wasn&#8217;t aware that jQuery could do an animation similar to what Flash can do. You can see it at www.energytransitionsnw.com.</p>
<p>I am not against Adobe. Personally, I love their products. But I think Adobe can do better. And they will gain nothing from complaining, but stand to benefit from working hard and improving their products. That is what I would like to see. And I have to confess that I love my iPad to much to get rid of it, even though right now it is just a toy and I cannot use it for work. It&#8217;s such a pleasure browsing the web with the iPad.</p>
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		<item>
		<title>When green light means red light</title>
		<link>http://www.imaginative-design.com/?p=296</link>
		<comments>http://www.imaginative-design.com/?p=296#comments</comments>
		<pubDate>Mon, 24 May 2010 17:15:21 +0000</pubDate>
		<dc:creator>Ricardo</dc:creator>
				<category><![CDATA[Imaginative Design]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[Midphase]]></category>
		<category><![CDATA[midphase hosting]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://www.imaginative-design.com/?p=296</guid>
		<description><![CDATA[Hello, it&#8217;s been a while since I blogged on my company&#8217;s site and it&#8217;s not that there&#8217;s nothing to write about; it&#8217;s just that this is too hectic of a time in my life. I won&#8217;t least the (great) personal issues that have been consuming my time because they do not pertain to technology, but [...]]]></description>
			<content:encoded><![CDATA[<p>Hello, it&#8217;s been a while since I blogged on my company&#8217;s site and it&#8217;s not that there&#8217;s nothing to write about; it&#8217;s just that this is too hectic of a time in my life. I won&#8217;t least the (great) personal issues that have been consuming my time because they do not pertain to technology, but I would like to discuss some of the technical issues that I&#8217;ve faced that may be of interest to you.</p>
<p>First off, I have not blogged in a while because my hosting company, MidPhase, had our sites down for a week. I don&#8217;t understand why, and never got an apology of any kind. All I got as a response was &#8220;go to this page and check the status of your server on there&#8221;:</p>
<p>http://status.midphase.com/</p>
<p><img class="alignnone" src="http://www.imaginative-design.com/wp-content/gallery/blog-posts/greenlight.jpg" alt="" width="510" height="343" /></p>
<p>As what seemed an attempt to not have me bother them with my phone calls. Needless to say, I am currently hosting my web site and that of my clients with a different company, and do NOT recommend Midphase as they have not shown the professionalism I expect, and this is definitely not the first time that my sites were down. I am mentioning this issue only because this time our sites were down for a week, which greatly delayed our work and caused unnecessary stress.  By the way, we have always paid our bills with Midphase,  just for the record.  And we typically do not charge our clients for hosting, so we have been providing hosting for free at our own cost.</p>
<p>We also completed another database-driven Wordpress site, which you can see at www.energytransitionsnw.com. We are now working on building a nice portfolio slideshow on our site which we can use to display all of our work, which includes web sites and blogs, iPhone apps and other graphic design.</p>
<p>Something that has been on my mind that I have been wanting to blog about is the issue of Apple&#8217;s iPad and Adobe&#8217;s Flash, which I have been following close. Because this post has already become a different topic, I&#8217;ll write about that in a separate post. Check back in a few minutes!</p>
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		<item>
		<title>No resolution yet between Apple&#8217;s iPad and Adobe Flash</title>
		<link>http://www.imaginative-design.com/?p=269</link>
		<comments>http://www.imaginative-design.com/?p=269#comments</comments>
		<pubDate>Wed, 14 Apr 2010 21:16:16 +0000</pubDate>
		<dc:creator>Ricardo</dc:creator>
				<category><![CDATA[Flash]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Adobe Flash]]></category>
		<category><![CDATA[Apple iPad]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Imaginative Design]]></category>
		<category><![CDATA[tablet computers]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://www.imaginative-design.com/?p=269</guid>
		<description><![CDATA[
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			<content:encoded><![CDATA[<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/brkIyf5QDYI&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/brkIyf5QDYI&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
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		<title>iPad &#8211; not the end of the Internet.</title>
		<link>http://www.imaginative-design.com/?p=263</link>
		<comments>http://www.imaginative-design.com/?p=263#comments</comments>
		<pubDate>Mon, 05 Apr 2010 19:30:36 +0000</pubDate>
		<dc:creator>Ricardo</dc:creator>
				<category><![CDATA[iPad]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[e-commerce sites]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPad applications]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.imaginative-design.com/?p=263</guid>
		<description><![CDATA[The iPad is a powerful product, no doubt about it. How can one be confident that that is the case? Well, look at the strong feelings that surround the iPad, as well as the fear it brings to some people. For example, the iPad has brought some people the fear that &#8220;the Internet as we [...]]]></description>
			<content:encoded><![CDATA[<p>The iPad is a powerful product, no doubt about it. How can one be confident that that is the case? Well, look at the strong feelings that surround the iPad, as well as the fear it brings to some people. For example, the iPad has brought some people the fear that <a href="http://www.npr.org/templates/story/story.php?storyId=125561844&#038;ft=1&#038;f=1001">&#8220;the Internet as we know it is coming to an end.&#8221;</a></p>
<p>I dare say that the Internet as we know it is not coming to an end. But it is changing for sure, as it always has. I remember the beginning of the Internet, when large companies didn&#8217;t even have a web site, and there was no such thing as an e-commerce site that allows people to buy things over the Internet. Amazon capitalized on that opportunity by being the leader of the e-commerce industry, and today Amazon is one of the most powerful computer companies in the world; a company that has an army of developers that not only develop it&#8217;s own web site, but a variety of powerful products including cutting-edge cloud computing technology. I remember when Amazon and other companies were just getting started, and how people feared that &#8220;allowing for commerce to happen over the Internet would destroy the spirit of the Internet&#8221; (&#8220;spirit&#8221; meaning the freedom, connection and and lack of control and restriction by large corporations). Well, as we can see now, the building of the e-commerce industry did by far more good than harm in the sense that it has facilitated globalization, commercial activity, and the convenience of shopping without having to leave your house. I.e., the fears that have existed about the Internet have always been unfounded.</p>
<p>Apple is right now in a somewhat difficult position having release a product that is so intimately connected with the Internet, which makes it, as I stated before, powerful. As the NPR article shows, many people fear that Apple may hinder some freedom when it comes to accessing the Internet by the fact that the iPad does not allow you to see everything that exists on the Internet. As one example, the iPad does not display Flash content.</p>
<p>Steve Job&#8217;s content about why Flash isn&#8217;t supported on the iPad is that Flash is buggy, and slows down the machine. Having been in the computer industry since the beginning of the PC industry I lean towards agreeing with Steve Jobs. Flash has a plethora of issues, which include it being a portal for viruses and malware. Flash is often heavy and difficult to load on a web page. These are challenges that for some reason Adobe has failed to resolve (and remember that Flash is a technology that Adobe acquired through buying out Macromedia) and now these inherent flaws of Flash stand against Apple&#8217;s core philosophy, which has to do with &#8220;a device that is always on, never crashes, and provides a magical experience&#8221;. Apply simply cannot achieve that by allowing Flash to be a part of its products. </p>
<p>The web has evolved a great deal, and it still has a lot of garbage. The web is only useful because useful information can be easily found. But if every time people connect to the web they had to deal with garbage, then the web would be useless. I believe that those who help separate the garbage from what&#8217;s useful are likely to be compensated (if they do with with a sound business plan). I dare say that this is how Google became the powerhouse that they are today &#8211; by focusing on developing the best web search engine, that is, a tool that sorts through all the garbage and lists the most useful information at the top and in a lightning speed. Nobody does this job better than Google. Imagine if you had to remember all of the different web site addresses because there was no search engine that could return the useful information that you want? In that case your local library (which has a librarian) might be more useful than the web. I will say it again Google has made a fortune by offering a tool that allows people to filter out the garbage from the useful information that they want, and they did so by inventing a new business plan: by displaying online ads that are paid by the companies that want to display their ads.</p>
<p>Apple made a fortune by first offering the iPod, which as a &#8220;revolutionary music player&#8221;. All it did was play music. But digital music was in disarray: the music industry was still fighting to sell music through compact discs, and users had to &#8220;burn their CDs&#8221; in order to get it in digital format that could be played on their computer. This process was a real hassle for most people, and is what originated the popularity of Napster &#8211; an original program for peer-to-peer (P2P) file-sharing that was used mostly for sharing music files. Add to this problem the fact that a music album typically has one or two songs that most people like, and you had music studios fighting to sell albums for $14 or more a piece, and an underground company whose operation is completely illegal. Clearly neither side is offering a sound solution, and then Apple decides to legally offer individual songs, in digital format, for 99 cents each. Today iTunes is the biggest music store on the web, and Apple continues to make gobs of money daily through the iTunes store (which offers not only music, but also movies and TV shows).</p>
<p>In conclusion, one could make the argument that Apple did the public a service by providing music in digital format through an ease process (and a pleasant experience) at a low price. Not only did Apple do that through the iTunes store, but they designed and &#8220;manufactured&#8221; (I put that in quotes because all these electronics are manufactured in China these days) the devices to play the music that they sell through the iTunes store. I think what Apple has done is great. Are they making money this way? Yes. Are they providing a service to the public? Yes. People can still drive to the store and buy their favorite movie on DVD (or Blue-Ray, you might say) or they can download it through iTunes and watch it. It is your choice.</p>
<p>The web is not going away. You can still burn your CDs and transfer them to your iPod the old fashion way. Or you can get on the new wave. The iPad is very exciting. A new device to browse a web that does not require a mouse! Please, check again for more articles and information on the iPad coming soon.</p>
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		<title>iPad finally here.</title>
		<link>http://www.imaginative-design.com/?p=254</link>
		<comments>http://www.imaginative-design.com/?p=254#comments</comments>
		<pubDate>Sat, 03 Apr 2010 18:31:49 +0000</pubDate>
		<dc:creator>Ricardo</dc:creator>
				<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPad applicatoins]]></category>
		<category><![CDATA[iPad finally here]]></category>

		<guid isPermaLink="false">http://www.imaginative-design.com/?p=254</guid>
		<description><![CDATA[Today is the day when the highly iPad went for sale in the US. Â I have anxiously waited for this day because my goal through this blog is to do reviews and provide useful about the iPad and iPad apps. I pre-ordered one iPad over a month ago, and will go to the Apple store [...]]]></description>
			<content:encoded><![CDATA[<p>Today is the day when the highly iPad went for sale in the US. Â I have anxiously waited for this day because my goal through this blog is to do reviews and provide useful about the iPad and iPad apps. I pre-ordered one iPad over a month ago, and will go to the Apple store later today to see if they saved one for me. After that I will immediately go to a family get together where I&#8217;ll show them the iPad and make a note of their response. There will be many people from different generations, so I hope to base their reaction as a model for the general reaction of the public at large towards the iPad. Â Notice here that I am <strong>not</strong> talking about my evaluating people&#8217;s reaction to the <strong>news</strong> of the iPad. Â I&#8217;m talking about people&#8217;s <strong>immediate</strong> reaction from unexpectedly seeing an iPad coming out of a box, and their interest in curiosity about how it works. I&#8217;ll let you know early next week if people act with indifference, or if they are enchanted by Apple&#8217;s newest creation.</p>
<p style="text-align: center;"><img class="ngg-singlepic ngg-center aligncenter" src="http://www.imaginative-design.com/wp-content/gallery/ipad/vbk-ipad_93560f1.jpg" alt="iPad" /></p>
<p>On other news: I have not written for some time and would like to comment on what I&#8217;ve been up to besides anxiously waiting for the iPad. A couple of weeks ago I decided to finally and completely ditch all Vista editions that I had been using, and upgrade to Windows 7 (after having read reviews on Windows 7 and concluding that it is a decent OS). Well, I ended up having trouble with one of my computers during the install, which turned into a failed motherboard after a need to flash the bios (I learned a lot about that). Long story short, I ordered a new motherboard in order to revive this old computer, and in the process, I ordered a bunch of new parts for building a brand new desktop computer. I&#8217;m not anxiously waiting for this parts &#8211; more anxious than I&#8217;ve been waiting for the iPad, actually.</p>
<p>In this recent process of building yet another desktop computer (almost all my desktop computers were custom built by me) I was surprised to learn some new things, especially through the research I did on the computer parts I am getting. I&#8217;ll be getting my first quad-core AMD processor, which should blow away anything I&#8217;ve used before. Why am I sharing all this information here? Well, because I feel compelled to. And perhaps it is to show that I&#8217;m not as biased about the iPad as some people may think I am. I think the iPad is a fantastic device, and I say this while aware that my love for the desktop computer is still strong and despite the argument that desktop computers are a thing of the past.</p>
<p>Another thing I&#8217;m excited about is that I will be using Windows 7 to run my new quad-core machine for work, and I plan on installing Linux on the old machine that I just revived.</p>
<p>So this is it for now. Please, check back next week for some reviews on the iPad based on my personal experience with it (assuming the Apple store still has one for me today).</p>
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		<title>Kindle vs. iPad</title>
		<link>http://www.imaginative-design.com/?p=239</link>
		<comments>http://www.imaginative-design.com/?p=239#comments</comments>
		<pubDate>Sat, 06 Feb 2010 20:11:34 +0000</pubDate>
		<dc:creator>Ricardo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[devices]]></category>
		<category><![CDATA[G1]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[touch screen]]></category>
		<category><![CDATA[touchscreen technology]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.imaginative-design.com/blog/?p=239</guid>
		<description><![CDATA[In my previous posts I have written about battles and wars that are going on in the gadget industry. I mentioned that there&#8217;s a battle between the Nexus One Google phone, and the iPad/iPhone.
Well, it&#8217;s obvious now that the iPad is also competing against the Amazon Kindle in the area of eBooks. To counter-attack, it [...]]]></description>
			<content:encoded><![CDATA[<p>In my previous posts I have written about battles and wars that are going on in the gadget industry. I mentioned that there&#8217;s a battle between the Nexus One Google phone, and the iPad/iPhone.</p>
<p>Well, it&#8217;s obvious now that the iPad is also competing against the Amazon Kindle in the area of eBooks. To counter-attack, it appears that Amazon recently purchased a company that specializes on touch screens &#8211; see the article <a href="http://www.nytimes.com/2010/02/04/technology/04amazon.html">Amazon Said to Buy Touch Start-Up</a> while it is on the Internet.<a href="http://www.imaginative-design.com/blog/wp-content/uploads/2010/02/kindle-vs-ipad1-620x397.jpg"><img class="aligncenter size-full wp-image-243" title="Kindle vs. iPad" src="http://www.imaginative-design.com/blog/wp-content/uploads/2010/02/kindle-vs-ipad1-620x397.jpg" alt="" width="620" height="397" /></a></p>
<p>Someone once said that the auto industry has way too many players, and that eventually only a handful of companies will survive and thrive (and Toyota has been shooting itself in the foot, but that&#8217;s another story). Well, I think that the same is true in the gadget industry. There are way too many gadgets out there being made by way too many companies. I am not saying that that&#8217;s a bad thing. But it isn&#8217;t sustainable. Eventually, the useless and not so useful gadgets will die, as well as the ones that become obsolete. Only the most useful and the most heavily marketed gadgets will exist. And only the companies with the right amount of capital, vision, and marketing ingenuity will prevail. A company can operate in a money-losing field only until it runs out of money &#8211; and cannot borrow any more money from creditors (as in the case of GM, which was saved by a government bailout).</p>
<p>Anyway, this competition is very good for the consumer. This is why I like to say I welcome the iPad and that it is a great device. If it weren&#8217;t for Apple and it&#8217;s announcement that they are releasing the iPad, it&#8217;s very possible that Amazon wouldn&#8217;t be working to figure out how to implement the touch screen technology into their Kindle; at least not at this moment. And I think we can all agree that the touch screen technology is a phenomenal advancement for any gadget. When I got my first smartphone &#8211; the HTC Android G1 &#8211; I simply could not go back to any phone that did not have a touch screen. After my experience with the G1, any phone without a touch screen would have been a huge disappointment.</p>
<p>I congratulate all these companies that are fostering innovation and creativity in the marketplace: Amazon, Google, Apple, and many others. Â Their new devices may not always last and be useful, but without risk-taking no one knows what the customers/public really want and need. Â We should all encourage innovation through new devices and not criticize if it turns out we don&#8217;t like them. Â Remember you vote on the candidates with your money: buying a new device is giving money and incentive to the companies who built it while at the same time not giving money and incentive to the competition that could have gotten it. I am excited at what lies ahead for consumers as far as the gadgets that will be available in the future.</p>
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		<title>Who the iPad is for.</title>
		<link>http://www.imaginative-design.com/?p=219</link>
		<comments>http://www.imaginative-design.com/?p=219#comments</comments>
		<pubDate>Fri, 05 Feb 2010 16:25:56 +0000</pubDate>
		<dc:creator>Ricardo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[consume content]]></category>
		<category><![CDATA[device]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[PCs]]></category>
		<category><![CDATA[personal computer]]></category>

		<guid isPermaLink="false">http://www.imaginative-design.com/blog/?p=219</guid>
		<description><![CDATA[As I mentioned in my previous post, a friend of mine said that the iPad is a useless device, and that millions of it will be sold. Â I can&#8217;t wait to get an iPad. As soon as it hits the stores, I&#8217;ll run and get one (then our reviews will be from a true user-experience). [...]]]></description>
			<content:encoded><![CDATA[<p>As I mentioned in my previous post, a friend of mine said that the iPad is a useless device, and that millions of it will be sold. Â I can&#8217;t wait to get an iPad. As soon as it hits the stores, I&#8217;ll run and get one (then our reviews will be from a true user-experience). Â To me, the iPad is not useless.<a href="http://www.imaginative-design.com/blog/wp-content/uploads/2010/02/ipad_touch_mock_up.jpg"><img class="aligncenter size-full wp-image-220" title="ipad_touch_mock_up" src="http://www.imaginative-design.com/blog/wp-content/uploads/2010/02/ipad_touch_mock_up.jpg" alt="" width="500" height="379" /></a></p>
<p>The iPad is a locked device (no USB port, no ability to install programs, etc), and some people immediately see this as shortcoming. But I see this as a great enhancement. By locking the iPhone, Apple was able to create a mini-computer that does not suffer the affliction of error messages, software crashes, viruses, slow performance, etc. The iPhone is consistent, always on, responsive mini-computer. I never have to reboot my iPhone, which is great. Â This is one thing that gets me so excited about the iPad: Â expect similar performance and behavior.</p>
<p>The iPad was designed specifically for one great task: consuming content. I remember when the web started and was accessible by the public at large: few large companies even had a web site. You could probably read all the web sites in one day back in 1995, 1996. But with the explosion of the Internet, just indexing all the sites has become an insurmountable task (thus the rise and success of Google). My point is this: there&#8217;s tons of content to be consumed on the web. Who wants to waste time dealing with error messages, viruses, having to install software, having to reboot, etc? The answer is: only geeks do. That is, those who like to toy with their computers, install applications, test software and hardware for fun, etc. The iPad won&#8217;t appeal to them because it is not designed for that. The iPad is a proprietary device designed to work well and withÂ consistency, for consuming content.</p>
<p>I, like most people, consume lots of content daily. I visit blog and news sites daily. I do email and browse the web daily. I do facebook almost daily. All these things I can do from my iPhone already. But the experience of browsing a web site with the iPhone is still lacking for me. So I use my computer. So currently, I have several computers that I use for work and also for consuming content. This is the way that it is for people now. A person who is a software developer uses a computer for his work. And a person who just consumes content will often times use the same laptop. Apple will change all that with the iPad. Because no one really needs a Porsche to go to the grocery store. A slower, more efficient, more comfortable car will do a better job when it comes to just going to the grocery store.</p>
<p>Because most of the electronic content we consume today exists in servers, I believe that the iPad&#8217;s lack of storage options is an asset rather than a liability. Â I think the iPad will revolutionize the market. It is the stepping stone to a device that will be much more important than the personal computer has been, and the catalyst for separating the people who consume content from those who produce content or do other work.</p>
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